Switch to Organic Milk
By Alison Park, 14 May 2010 –
My brother, farmer Richard, was on local TV last night: Border Lookaround. Standing in a picturesque field of our cows he was interviewed about the Organic Milk Supplier's Cooperative (OMSCO) promotion of the benefits to wildlife of consumers switching to organic milk. Richard got a few seconds to say that from organisms in the soil to predators in the trees, organic farmers nurture natural systems. Three more-or-less baffled shoppers were then filmed on an anonymous street, upholding the interviewer's notion that organic milk is expensive. I was frustrated by the difficulty of getting the message across that it costs less than £1 a week for a family of four to switch to organic milk and it comes with loads of other benefits, including environmentally sensitively farmed land